In a bid to promote self-love, harmony and respect, makeup giant MAC is rolling out an empowering collection of 24 gorgeous lippies, aptly named: Love Me Lipstick. From shameless nudes to powerful reds and high-impact purples, the collection features bold, flattering hues that redefine comfort with its lighter-than-air texture and ultra-moisturising wear.

One notch up from MAC’s iconic mattes, the revolutionary formula boasts a creamy, pigmented formula that glides on like butter and wraps lips in intense colour and soft shine. A nourishing blend of Lychee Fruit extract and Argan Oil impart immediate and long-lasting softness and moisture, while True-Colour Gelled System enables ultra-refined pigments suspended in a translucent gel matrix, to evenly disperse. Expect bright and smooth colour with rich payoff. Housed in an ombre lipstick bullet.